our work:

Every brand demands multidimensional thinking. We look for the texture, the nuance, the nature of the brand that makes it real. We capture the essence of the brand promise and the desires of consumers, bridging the two so it becomes part of the consumer’s identity. We call this Brand Dimension, the point from which all creative concepts materialize. Brand Dimension shifts the consumer’s perspective and the brand becomes more compelling, more relevant, more appealing. And we wouldn’t have it any other way.

featured case study: Natura Pet Products, Inc. :: EVO Line Extension

Capabilities: Strategic Planning, Brand Development, Marketing Consulting

the problem:

After a successful re-launch of its EVO product line in 2007, Natura Pet Products introduced its new Herring & Salmon Formula foods and treats for dogs and cats in 2009. The product line extension was to be done in a way that promoted the unique health benefits of the formula while remaining consistent with the existing EVO messaging and brand identity.

our solution:

Brighton created packaging and retail displays that appropriately promote the health benefits associated with the grain-free EVO formula, while addressing the distinct advantages in protein and fat content that feeding the new Herring & Salmon Formula products offers.

The packaging and other collateral materials include a color scheme and graphics that distinctly separate the Herring & Salmon Formula food and treats from the existing EVO product line, but are still easily recognized as part of the EVO portfolio.

the result:

A staggered launch of the Herring & Salmon Formula line extension took place in the fourth quarter of 2009 and the entire line will be available in retail stores by early 2010. Initial reaction from retailers and consumers has been positive as Natura continues to grow its already comprehensive line of grain-free pet products.