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Brighton

231 S. Bemiston
Suite 1000
Clayton, Missouri 63105
Main: 314-726-0700
Fax: 314-721-8517
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Tina VonderHaar
President & CEO
tina.vonderhaar@brightonagency.com

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latest company news:

With DVR use increasing, is anyone watching real-time TV?

By Leon Halbert on August 10, 2010 in Advertising, Trends + Surveys

A recent article by MediaDailyNews from MediaPost says that DVR use grew 90% from 2007 to 2009 with 37% penetration in Nielsen’s national people markets. Time spent viewing timeshifted TV grew 14.7% from 2009 to 2010.

According to Nielsen Media Research, new data shows that DVR playback has doubled within the past year and viewers ar...

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Paid Search… Here Today, Gone Tomorrow? Not So Fast.

By Stephanie Bishop on July 27, 2010 in Interactive Marketing

In a recent article by MediaPost Publications, an online publishing resource for advertising media professionals, it was reported that “global online advertising will rise by 12.4%” during 2010.

You may be thinking, OK so online advertising is popular now, but who’s to say if it’ll be aroun...

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